Founder & CEO
WOODEN Germany stands for “light in a new quality”.
We at WOODEN Germany want to offer people more quality of life through good light. From high-quality materials and precise craftsmanship, we form luminous works of art made of real wood in Bremen (Germany).
Behind the company WOODEN Germany stands the designer and founder Genrih Missal. He has shaped the now multifaceted collection with his own style.
During his time as a development manager at a renowned architectural and street lighting company, he sparked his enthusiasm for veneer lights. Fascinated by the warm light of the translucent wood, his urge arose to construct an improved version of this lamp. After six months he had finally developed a veneer lamp after his initial idea.
In the development of the lamps, properties such as longevity and real wood design of the luminaire were important. So the idea arose to protect the wood behind a layer of glass via an innovative lamination process, which he has applied for a patent. The lamination of wood behind glass makes the veneer lamp weatherproof and resistant to cracks of the veneer even with high-temperature fluctuations. The interior of the lights is equipped with the latest LED technology to make them compatible for smart home applications.
Since then Genrih has further developed the idea of combining wood and glass. Today, this process allows us to use illuminated wood in a variety of applications and to create the extraordinary.
Creativity starts with the sum of our experiences and ends with our fantasy. If your fantasy is limited, increase the sum of your experiences and you´ll become more creative.
Genrih Missal, CEO & Designer WOODEN Germany
I was born in Bremen Germany, as the youngest child of a large family with four siblings. My parents came to Germany as emigrants from the former Soviet Union in the early 80s. Already as a child I developed my creativity. No object was safe from me, I gave my personal touch to everything: With colorful tape I wrapped my bike to make it look unique. I asked my mother to change my clothes, because I found the clothes from the department stores too boring.
At the age of eleven I started constructing things out of wood in my father’s hobby workshop. I loved driving around the area with my inline skates and jumping from stairs and curbs. I built myself a parabolic ski jump, which I set up in the driveway. These crafts became more and more a substantial part of my life.
After school I started an apprenticeship as a mechatronics engineer, where I could deepen my skills. But the urge for further procedures and new technologies was great, which is why I decided to study mechatronics at the University of Applied Sciences.
During my studies I was fascinated by the subject of light. When I got the opportunity to develop architecture lighting in a large medium-sized company, I deepened my passion.
I quickly started designing my own lamps and recognized my passion for product design. I decided to quit my job and follow my vision from now on. WOODEN-Germany was born.